Name: Advanced Digital Marketing Strategies in a Data-Driven Era
Price: 2157.95 DKK
Availability: InStock
Author: Saura
ISBN: 9781799880042

Advanced Digital Marketing Strategies in a Data-Driven Era af Saura

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Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.

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Sprog:
Engelsk

ISBN:
9781799880042

Forlag:
IGI Global

Indbinding:
Paperback

Sideantal:
315

Udgivet:
30. juni 2021

Størrelse:
216x279x0 mm.

Vægt:
633 g.

Leveringstid: 2-3 uger.
Forventet levering: 6. november 2024

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2.107,95 kr.

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Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.

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