Udvidet returret til d. 31. januar 2025

All Business is Local - John Quelch - Bog

- Why Place Matters More than Ever in a Global, Virtual World

Bag om All Business is Local

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241961643
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 23. februar 2012
  • Størrelse:
  • 235x171x12 mm.
  • Vægt:
  • 340 g.
  • 2-4 uger.
  • 24. december 2024
På lager
Forlænget returret til d. 31. januar 2025

Normalpris

  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af All Business is Local

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

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