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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy - Andreas Mebert - Bog

- How to Create Uncontested Market Space

Bag om An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912128426
  • Indbinding:
  • Paperback
  • Sideantal:
  • 112
  • Udgivet:
  • 15. juli 2017
  • Størrelse:
  • 132x198x6 mm.
  • Vægt:
  • 138 g.
  • BLACK NOVEMBER
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Leveringstid: 4-7 hverdage
Forventet levering: 26. november 2024

Beskrivelse af An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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