Name: Behavioural Research for Marketing
Price: 472.95 DKK
Availability: InStock
Author: Julian Adams
ISBN: 9780367771331

Behavioural Research for Marketing af Julian Adams

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This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

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Sprog:
Engelsk

ISBN:
9780367771331

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
202

Udgivet:
4. juli 2022

Størrelse:
228x153x19 mm.

Vægt:
324 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. december 2024

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Forlænget returret til d. 31. januar 2025

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This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

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