Behind the Beauty and Glamour - Gaius Chibueze - Bog

Entrepreneurship has never looked as glamorous as it looks today. The world is hooked on the notion that the 21st-century entrepreneur can earn as much as he wants and live an enviable life. Everyone's caught up in the start-up culture, because of the beauty and glamour they see.Truthfully, most successful entrepreneurs are like rock stars and celebrities. They are featured and interviewed on various platforms: magazines, television, radio and even the new media - websites, blogs and social media; they also make red-carpet appearances. Some become brand ambassadors and influencers, commanding respect and even envy. However, no one talks about what goes on behind the scenes. When the world is not watching, the glamour is taken off and the true essence of entrepreneurship is brought forth.There are struggles every 21st-century entrepreneur faces but never talks about because the society has painted a fake reality of entrepreneurship, and anyone who speaks up is labelled weak."Behind the Beauty and Glamour" is a product of different researches into the lives of entrepreneurs - behind the scene, where no cameras go. It x-rays and talks about the censored struggles of entrepreneurs, which no one really talks about, and also proffers practical solutions that the 21st-century entrepreneur can apply to deal with the near insanity, depression and overwhelm that beguile the lonely world of being a successful entrepreneur.Chapters like 'Taking a Long Way', 'Taking a Chance with Failure' and 'Nights Filled with Tears' all show that many successful entrepreneurs had failed in other businesses before making it. Some had also worked as employees to learn the rudiments of their industry. These should instil hope in every entrepreneur - established, start-up or aspiring. This is the kind of book every entrepreneur would read, nod in affirmation and exclaim, "Finally, someone gets it!."