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"Sustainable Packaging Materials" provides a concise introduction to the principles and practices of packaging sustainability. It addresses the important issues that concern packaging professionals, decision makers, managers, CTOs, legislators, researchers, and students, including the viability and future of recycling, bio- and oxo-degradable materials, and plastics alternatives such as paper, glass, and metal. Also covered are new regulations such as the extended producer responsibility (EPR) laws, their consequences as to what materials are likely to be banned, and whether microplastics should be a concern for packaging companies.Written by an experienced professor, educator, author, inventor, and entrepreneur, this book offers uniquely clear answers to these challenges, helping readers to identify packaging materials that are likely to be phased out to meet new regulations, and to find alternatives to benefit their research and businesses. They will also be equipped to follow guidelines on the use of various packaging materials to stay ahead of the demands of the industry, and to make informed choices about packaging materials by considering sustainability, performance, and cost. Furthermore, they will be informed of the emerging packaging trends in both academia and industry, and understand the issues associated with microplastic pollution, and the actions recommended to mitigate these challenges.
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
An understanding of psychologyspecifically the psychology behind how users behave and interact with digital interfacesis perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.Youll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fittss law, Jakobs law, and Hicks lawEthical implications of using psychology in designA framework for applying these principles
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