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Bøger i Routledge Focus on Management and Society serien

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  • af Vinodh Madhavan
    547,95 kr.

    Law of one price continues to be a central tenet of Financial Economics. This book is devoted towards examining law of one price in the context of dually-listed shares of Indian companies.

  • - Engagements and Agendas
    af Manish Kumar Thakur
    549,95 - 596,95 kr.

  • af Smeeta Mishra
    522,95 kr.

    The book showcases the fascinating ways in which we use our digital devices, social media platforms and apps by drawing upon academic research, everyday observations and a determination to challenge assumptions and hasty generalizations.

  • af Debabrata Ghosh & Balram Avittathur
    475,95 - 549,95 kr.

  • - Managing Renewal in Organisations
    af Swarup Kumar Dutta
    598,95 kr.

  • - Understanding the Indian Consumer
    af Tanusree Dutta
    596,95 kr.

    This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending & professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.

  • af Srobonti Chattopadhyay
    596,95 kr.

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