Bøger i The Economics of Information, Communication, and Entertainment serien

Bridging the gap between media theory and industry practice in a rapidly evolving global sector, this book builds on scholarship in the field and, enriched by case studies and insights from business practice, analyzes the impact of new formats and technology.

Demand for Communications Services - Insights and Perspectives

Honoring the work of Lester Taylor, this book offers essays on public good characteristice of media and networks, plus advances in theory, empirical applications, evidence-based policy and more. An appendix reviews Taylor's contributions using bibliometrics.

Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games.

This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games.

This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

Broadband as a Video Platform

The New World of Transitioned Media