Medievidenskab: reklame og samfund

This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry¿s potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

A proven step-by-step process to build insights and give your business a long-term competitive advantage.

In this book, the prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything from management and leadership to corporate communication and marketing, from science and technology to nutrition and health.Murat Ülker not only gives clues to the principles that have enabled him to be successful but also makes many predictions about the future. In these texts written during the pandemic, he also imagines how the future will be shaped while discussing how the pandemic will affect our daily and working lives.

In 1923 came a several thousand works more comprehensive Inventory in the Kaiser Wilhelm Museum Krefeld:The German Museum for Art in Trade and Industry (DM) - maybe the first design collection ever. At the extensive collection is a sample collection exemplary design, which is the significant Hagen patron and collector Karl Ernst Osthaus between 1909 and 1919 with financial and non-material support of the Deutscher Werkbund. This succeeded in cooperation with pioneering artists and Designers of his time such as Peter Behrens, Henry van de Velde, Walter Gropius, Richard Riemerschmid, Clara and Fritz H. Ehmcke, Josef Hoffmann and many others. So reflects the collection of poster art, book design, glass, Ceramics, silver, photographs and advertising graphics the cultural history of the early 20th century is impressively reflected.

Bodies act as powerful signs, as cultural settings: How are bodies represented and how are they looked at? Which types of bodies are never shown or only shown in a particular way or context? Normative ideas of beauty and the body shape our perception of ourselves and the world - and the bodies shown manifest inequalities and reflect the prevailing relations of power and violence.Talking Bodies questions the body images propagated by our visual culture through the medium of the poster. Masterpieces of art history, contemporary self-dramatizations in social media, gender stereotypes, images of black bodies, and the representation of disabled and non-normative bodies are juxtaposed and critically analyzed. With its focus on the construction and impact of body images, but also on possible strategies of resistance, the publication sees itself as a critical contribution to current debates.

Uncovers the devastating psychological, social and environmental costs of advertising

Studienarbeit aus dem Jahr 2020 im Fachbereich Germanistik - Linguistik, Note: 1,7, Technische Universität Dresden (Germanistik), Sprache: Deutsch, Abstract: In der vorliegenden Arbeit soll den sexistischen Darstellungen in visueller, unbeweglicher Werbung linguistisch nachgegangen werden. Es wird davon ausgegangen, dass sexistische Botschaften sowohl schriftlich als auch materiell-bildlich realisiert werden und dass sich diese durch das Verhältnis zwischen Text und Bild potenzieren lassen. Daher gilt als Forschungsfrage: Wie tritt Sexismus in aktuellen Werbeanzeigen auf? Aufgrund des linguistischen Ansatzes resultieren als weitere Fragen: Welche sprachlichen und bildlichen Mittel werden genutzt? Wie beeinflussen sie sich gegenseitig? Welche Rollenbilder und Stereotype werden in den Anzeigen aufgegriffen und gefestigt? Als Merkmale sexistischer Werbung dient der von der Werbewatchgroup-Wien (2013) aufgestellte Kriterienkatalog. Für die Auswahl der Untersuchungsgegenstände wurde zum einen auf Google nach Schlagwörtern wie "Sexismus in Werbung" oder "Frauenfeindlichkeit in Werbung" gesucht. Aus den Ergebnissen wurde dann eine subjektive Auswahl von Anzeigen getroffen, die bereits bei oberflächlicher Betrachtung sexistische Kriterien erfüllen. Zum anderen diente das Tool Werbemelder.in als Korpus, da davon auszugehen ist, dass dort die Faktoren "Sexismus" und "Aktualität der Anzeige" aufgrund der Zweckmäßigkeit des Tools den Beispielen immanent sind. Jedoch kann bei beiden Vorgehensweisen die Aktualität der Anzeigen nicht garantiert werden, da die Anzeigen oftmals nicht vollständig rückverfolgt werden können und die jeweiligen Unternehmen nicht selten die heftig kritisierten Anzeigen entfern(t)en. Für die systematische Analyse wird sich an das von Nina Janich (2013) vorgeschlagene Modell ihres praxisorientierten Arbeitsbuches orientiert, das den multimodalen Zugang zur Analyse von Werbung erleichtert. Zudem dient ein an die Analyse vorangehender theoretischer Teil zu Multimodalität nach Hartmut Stöckl (2004, 2016) dazu, die Besonderheiten des Sprache-Bild-Bezugs herauszustellen. Zweck dieser Arbeit ist es also, sich in die Reihe der werbekritischen Abhandlungen einzufügen und mittels eigener Schwerpunktsetzung einen textlinguistischen Zugang für eine multimodale Analyse von sexistischer Werbung zu geben. Die Abgrenzung der Kapitel ist nicht als trennscharf zu betrachten, sodass es thematisch zu Überschneidungen kommen kann.

Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of Salzburg, language: English, abstract: This thesis will mainly look at two fast food restaurants, McDonald¿s and Burger King, and will look at several advertisements from the 1960s to today. It will analyze the advertisements in terms of linguistic structures and will look at how advertisements have developed over the decades. They are in our everyday life, on our phones when we look for a new app to install, on television while watching our favorite show, on our notebooks when we check our emails, or even when we walk down the street to get our morning coffee¿advertisements are everywhere and one cannot escape or ignore them. Yet, as much as pop-ups, billboards and commercial breaks crowd our lives, in a way, they do not bother us at all, and that is the cunning beauty of advertising. It should get the point across, making us aware of something, telling us about a new product, convincing us to purchase an item, by subtly trying to persuade us that we need it when in reality we do not, whatever it is.Advertisements can come in many forms and genres, they can be a poem, they can be a little short story, a catchy jingle, or just a picture; whatever form they might take, the message of persuading the consumer to buy the advertised product makes this accumulation of genres a genre in itself. It, moreover, is important to mention that whos and wheres of advertising are factors that have to be taken into consideration when drafting an advertisement for a product. What is the product and who could benefit from it? Where should the advertisement to the product appear so it can be easily seen by the target group? How can the features of the product be made easy to read and easy to understand, and furthermore and more importantly, urge the target group to purchase it?¿here is where language comes into play.

Seminar paper from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 2,2, University of Cologne, language: English, abstract: The aim of this paper is to examine what effects television advertising may have on the consumption choices of children. Advertising can be defined as a means of communication with the users of a product or service. A television advertisement (also called television commercial, commercial, ad or advert) is a message paid for by those who send them and are intended to inform or influence people who receive them. Many television advertisements feature songs or melodies popularly referred to as ¿jingles,¿ or slogans which are designed to be striking, memorable and remain in the minds of viewers long after the advertisement. Humour and animation are also often used or included in advertisements. [...]

Bachelor Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: GPA 4.0, UK first-class honours, Bournemouth University (School of Tourism), language: English, abstract: This research is focused on the investigation of factors influencing purchasing decisions of Generation Y in England when choosing between different beer containers; specifically canned, bottled and draught beer products.The objectives for this research were to review current and relevant literature on the beer industry, consumer behaviour and marketing sector in relation to beer purchasing by Generation Y in respect of different beer containers, to carry out primary research regarding the influencing factors of beer purchasing decisions of this segment, to analyse the research findings by offering discussion and evaluation of both primary and secondary data, and to present research conclusion including identification of limitations to this research and make recommendation for the beer market and further research.In modern society beer is the leading drinks category in the UK by some distance in both volume and value sales. In this competitive market, product and packaging innovations are essential in order to create or maintain competitive advantage. Beer companies are introducing various fruit flavoured products and new package designs offering new ways to serve up a colder and smoother drink experience, and they have become adept at tapping into consumer insights to help direct such innovations. This research is focused on three major types of beer packaging and examines purchasing behaviour within the English youth market in the age banding 18-34; often referred to as Generation Y.

Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer¿s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.

Seminar paper from the year 2018 in the subject English Language and Literature Studies - Other, grade: 1,0, University of Innsbruck, language: English, abstract: Based on the understanding of media as a powerful institution that substantially affects our notion of happenings around us, this paper looks into the highly significant impacts of media on the human thinking and behavior in regard to whom and how we mourn. In particular, the aim of this paper is to demonstrate the constructed differentiation between "grievable" and "ungrievable" lives in mass media coverage following the terrorist attacks on July 7, 2005, in London.Media has undeniably taken a highly important role in today¿s rapidly changing and globally networked world. It allows for a fast exchange of information, worldwide interconnection as well as a deeper human connection. However, regardless of the beneficial functions media fulfills, it is also important to consider the significant impact media has on shaping public opinions as well as the perception of reality. Especially news media has an immense influence on the construction of widely spread concepts and ideas, as they reach a large audience and are (mostly) considered a reliable source of information. Therefore, it seems all the more important to critically reflect upon the medially conveyed thoughts and images, and the associated implications on society.Drawing on Judith Butler¿s works Precarious Life and Frames of War, the notion of grievability and the culturally determined framing of humanness are discussed at first. Thus, this paper depicts the global divide between lives that are considered "human" and, therefore, grievable, and those that do not conform to what is regarded as "human" within a society and accordingly count as "ungrievable".Subsequently, this paper analyzes the specific ways in which newspapers contribute to the construction of "grievable" and "ungrievable" life by looking at how the media report disastrous events such as the suicide bombings in London on July 7, 2005. Drawing on the proposed analytical framework by Tal Morse, this paper systematically examines the precise ways in which the media representation of the London bombings had a significant influence on the construction of ¿grievable¿ and ¿non-grievable¿ lives and the act of public mourning. However, due to limited space, this paper focuses only on UK newspapers that have national coverage and investigates reports of the London bombings in selected media, which are considered representative for the extensive reporting of this terror attack.

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, Shanghai Jiao Tong University (Antai College), course: Master of International Business, language: English, abstract: Understanding the adoption of fitness applications is a complex process as it is closely linked with people¿s health behaviors and under the influence of manifold of influential forces. This research is focusing on the social perspective on motivation while not neglecting an adoption driven by the need that is concentrated on the mere functionality of an app. The main objective of the research is to discover the underlying social motivation and propensity of users to adopt fitness applications in China. The central question is whether the willingness to adopt a fitness app is being influenced solely by the need to track one¿s activities with the help of a tool or if social motivation is playing an essential role in influencing a person¿s inclination to adopt this kind of applications. The problem this thesis is trying to understand better is the propensity of people in the initial adoption phase of a fitness application. So, it can be said that the scope of the study is narrowing down the general idea of health to the specific scenario of fitness applications. The main idea and assumption is that social motivation in the adoption of fitness apps is playing the essential role and has to be given great consideration by marketers and businesses. The findings can be adapted to business practices and marketing efforts. The 532 answers gathered in the survey have been looked at from an approach that stays close to the theories leveraged in the development of the variables as well as a model-approach that constructed the possible relationship between the variables. The variables constructed are based on the theories of the lazy user (Need N), social status (SS), social influence (SIN) as well as social impact (SIM).Need N is trying to minimize efforts in an adoption process in order to gain the required functions of an application. Following social status (SS) as a motivator, a person is intrinsically motivated to pursue a goal-directed behavior, in this case, the adoption of a fitness application, in order to adjust, maintain or obtain a perceived social status by others. On the other hand, social influence (SIN) focuses on the external influential stimulusthat is being exerted on the individual and can be separated into the two modes of identification and internalization.

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Buckinghamshire New University, course: Leadership & Management majoring Marketing Communications, language: English, abstract: Following the wave of warning letters and court proceedings regarding surreptitious advertising, the increasing popularity of influencer marketing also reveals the legal dimension of this topic. The lack of legal certainty in this area results from trade association activities, such as the Association for Social Competition which systematically sue many influencers and collaborating companies for disguising the promotional nature of paid contributions on social platforms such as Instagram. Against this background, this dissertation examines in further detail the controversial scope of labelling and disclosure obligations for influencers in social media such as Instagram and considers the associated issue of "credibility of influencer-marketing" and potential effects on consumer-behaviour. This assessment is further supported by empirical data collected which is carried out with qualitative and quantitative research methods in order to establish (tentative) hypotheses based on research phenomena and consumer-behaviour pattern.In summary, mandatory labelling and disclosure requirements do not seem to "ruin" the credibility of influencer-marketing and do not take a major influence on consumer acceptance and -behaviour. Acceptance and market behaviour rather seem to be driven by other factors, including the character of the products and the company involved and the personal fit with the profile of the respective influencers. The research-project is limited to the consideration of influencer-marketing and compliance with legal obligations in Germany.

Case Study from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A+ 100%, Klagenfurt University (IFM ¿ Institute for Management GmbH), language: English, abstract: This paper deals with the interaction between corporate culture and leadership and is divided into a theoretical and a practical section. Hereby, a business approach is taken. The theoretical part covers common definitions and structures of corporate culture and leadership. The practical section looks at the corporate culture of the advertising agency Jenewein Flow and analyses the influence of leadership on such culture. The paper is aimed at applying learned theories to practice and mapping out the success factor "vision and corporate culture" for the leadership role.Every company develops its own culture. Whether it is consciously managed or simply forms naturally, where there are people, there is culture. Corporate culture can also be equated to behaviour programmes, which is created, influenced, and changed by leadership. Thus, successful management requires awareness of this and the creation, communication, management an, last but not least, practice of a homogenous corporate culture. It is equally important that the leadership authentically represents defined visions, in order to meet aspirations towards which employees can and ought to orient themselves. If this only takes place half-heartedly, they may run into danger of merely becoming hollow words of marketing management. In a socio-economic transition phase, the conscious creation, management and change of corporate culture are becoming increasingly important, since old, hierarchical leaderships models are obsolete. Leadership and corporate culture are closely interconnected. This is neither new nor revolutionary, but in times of management rethinking, this frequently crucial factor is shifting back into the centre of attention.

Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Heidelberg International Business Academy, language: English, abstract: In 2007, the Dolce and Gabbana print advertisement campaign triggered different reactions in Germany. Some ethnic entities, such as Italian citizens tended to react intensely to the provocative advertising, in their country of origin there were even grave protests against Dolce and Gabbana. German citizens however did not seem to be impacted in such an intense way. This seems to be due to the fact that the basic elements of culture, which are social structure, language, communication, religion and values and attitudes differ between ethnic entities. Moreover these different norms and values are affected by the affiliation of a collective, signifying that within an ethnic entity, Italian citizens, who live in Germany, norms and values of individuals are similar. In particular the elements religion, values and attitudes seem to be of crucial importance as Dahl et al. (2003:269) state that ¿shocking advertising content is that which attempts to surprise an audience by deliberately violating norms for societal values and personal ideals¿. In order to examine how effective shock advertisement is applied on Germans and Italians in Germany a literature review on shock advertisement and the respective culture was conducted. The outcome of the literature review are several hypotheses, which were verified or confuted respectively. Therefore primary data was quantitatively, through questionnaires, and qualitatively, through semi-structured interviews, collected. This led to pivotal findings and conclusions, which are ascribable to cultural differences of Germans and Italians. The conclusion and findings of this research might be crucial for organisations and companies, which do not intend to communicate exclusively to their standard target group, Germans, but also to an ethnic minority, Italians, in Germany. This ethnic minority seems to be crucial for the German domestic market as in 2004 an average net wage of 1470 ¿ per month was reached, consequently this target group features a considerable purchasing power, which can only be capitalized if this target group is advertised adequately, taking into account cultural particularities.

This work tells the story of the weapons, including planes, tanks, and ships, that America produced during the war to defeat the Axis powers and how they were "sold" to those at home through the many advertisements that appeared in popular magazines. The story behind them, many of them stunning visuals, is a unique aspect of World War II history.