Forretningsstrategier

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

This practical book will help you transform your business from a linear take-make-waste approach into one that is sustainable, circular, but also profitable, resilient, and competitive.

Learn the foundations of business intelligence, sector trade-offs, organizational structures, and technology stacks while mastering coursework, certifications, and interview success strategiesPurchase of the print or Kindle book includes a free PDF eBookKey Features:Identify promising job opportunities and ideal entry point into BIBuild, design, implement, and maintain BI systems successfullyAce your BI interview with author's expert guidance on certifications, trainings, and coursesBook Description:Navigating the challenging path of a business intelligence career requires you to consider your expertise, interest, and skills. Business Intelligence Career Master Plan explores key skills like data modeling, visualization, warehousing, organizational structures, technology stacks, coursework, certifications, and interview advice, enabling you to make informed decisions about your BI journey.You'll start by assessing the different roles in BI and matching your skills and career with the tech stack. You'll then learn to build taxonomy and a data story using visualization types. Additionally, you'll explore the fundamentals of programming, frontend development, backend development, software development lifecycle, and project management, giving you a broad view of the end-to-end BI process. With the help of the author's expert advice, you'll be able to identify what subjects and areas of study are crucial and would add significant value to your skillset.By the end of this book, you'll be well-equipped to make an informed decision on which of the myriad paths to choose in your business intelligence journey based on your skillset and interests.What You Will Learn:Understand BI roles, roadmap, and technology stackAccelerate your career and land your first job in the BI industryBuild the taxonomy of various data sources for your organizationUse the AdventureWorks database and PowerBI to build a robust data modelCreate compelling data stories using data visualizationAutomate, templatize, standardize, and monitor systems for productivityWho this book is for:This book is for BI developers and business analysts who are passionate about data and are looking to advance their proficiency and career in business intelligence. While foundational knowledge of tools like Microsoft Excel is required, having a working knowledge of SQL, Python, Tableau, and major cloud providers such as AWS or GCP will be beneficial.

Discover all the essential design and architectural patterns in one place to help you rapidly build and deploy your modern data platform using AWS servicesKey FeaturesLearn to build modern data platforms on AWS using data lakes and purpose-built data servicesUncover methods of applying security and governance across your data platform built on AWSFind out how to operationalize and optimize your data platform on AWSPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionMany IT leaders and professionals are adept at extracting data from a particular type of database and deriving value from it. However, designing and implementing an enterprise-wide holistic data platform with purpose-built data services, all seamlessly working in tandem with the least amount of manual intervention, still poses a challenge.This book will help you explore end-to-end solutions to common data, analytics, and AI/ML use cases by leveraging AWS services. The chapters systematically take you through all the building blocks of a modern data platform, including data lakes, data warehouses, data ingestion patterns, data consumption patterns, data governance, and AI/ML patterns. Using real-world use cases, each chapter highlights the features and functionalities of numerous AWS services to enable you to create a scalable, flexible, performant, and cost-effective modern data platform.By the end of this book, you'll be equipped with all the necessary architectural patterns and be able to apply this knowledge to efficiently build a modern data platform for your organization using AWS services.What you will learnFamiliarize yourself with the building blocks of modern data architecture on AWSDiscover how to create an end-to-end data platform on AWSDesign data architectures for your own use cases using AWS servicesIngest data from disparate sources into target data stores on AWSBuild data pipelines, data sharing mechanisms, and data consumption patterns using AWS servicesFind out how to implement data governance using AWS servicesWho this book is forThis book is for data architects, data engineers, and professionals creating data platforms. The book's use case-driven approach helps you conceptualize possible solutions to specific use cases, while also providing you with design patterns to build data platforms for any organization. It's beneficial for technical leaders and decision makers to understand their organization's data architecture and how each platform component serves business needs. A basic understanding of data & analytics architectures and systems is desirable along with beginner's level understanding of AWS Cloud.Table of ContentsModern Data Architecture on AWSScalable Data LakesBatch Data IngestionStreaming Data IngestionData ProcessingInteractive AnalyticsData WarehousingData SharingData FederationPredictive AnalyticsGenerative AIOperational AnalyticsBusiness IntelligenceData GovernanceData MeshPerformant and Cost-effective Data PlatformAutomate, Operationalize and Monetize

This book offers a short history of business administration in four parts. Part 1 takes the reader from 8000 BCE with the development of simple control techniques to the middle of the nineteenth century. At this time, normative, empirical, and theoretical approaches to business problems in the industrial area were developed. Furthermore, more powerful methodologies came into use. In Part 2, the criteria for science are discussed and related to the development of business administration as a science at the beginning of the twentieth century. Part 3 demonstrates, using Germany as an example, the development of business administration as strongly influenced by its societal environment. The cases of National Socialist Germany, the socialist environment of the German Democratic Republic, and the reconstruction of an academic-inspired business administration in Western Germany are provided as illustrative examples. Part 3 also presents a typology of major specializations in business administration, examples of their development, and a proposal for a curricular approach to the discipline. The fourth and final part presents the benefits of studying the history of management ideas. This book is useful for academics in business administration, advanced students, and anyone who seeks to understand recent developments in business administration. 

This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to sustainability in tourism, sustainable business management, and destination development. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know-how guide for busy tourism entrepreneurs, managers, and developers who care about business resilience and the well-being of destination communities.

Learn how to deal with difficult employee demands, what candidates actually think about recruitment processes, how to navigate layoffs, address the gender pay gap, and protect your time and wellbeing. People Ops is a collection of candid lessons, stories, and principles in leadership, people, and culture from startup environments. It reveals the hard truths and sometimes uncomfortable realities that we all know exist but struggle to articulate.For decades, business and HR leaders have struggled to navigate the complexities of managing people and teams within startups and scaling companies, instead relying on the broad rhetoric of management theory to tackle these challenges or leaning on their networks of leaders who have encountered these challenges before. In parallel, the HR industry has been undergoing a transformation with the growth of People Operations. It¿s a distinct field in HR that relentlessly focuses on engagement, culture, automation and putting people at the heart of all business operations. At the intersection of startups and people operations is an increasingly ambiguous business challenge for how startups can apply leading people practices to drive their growth, rather than in spite of their growth.People Ops is a tactical companion for business and People Operations leaders designed to support them in their roles, spark inspiration and challenge conventional thinking. It supplements author Patrick Caldwell's own experience across multiple startups with stories and examples from his network of investors, CEOs, Founders and C-Level HR executives.What You'll LearnLessons from a path walked building People Operations in a startup environmentUncomfortable truths around the complexities of managing people The key components of a People Operations strategy within a small businessWho This Book is ForThose in small-mediumsized businesses, especially startups, where the reader is in a position of responsibility for people and culture. They¿ll likely hold business leadership positions such as Founder, CEO, COO, VP and Director, or they¿ll be directly within the HR and People Operations space with titles such as CHRO/CPO, Head, Director, Business Partner or Advisor

This book argues that uncertainty is not really uncertainty at all but just demonstrates a lack of vision and willingness to think about the unthinkable - good and bad. The task of accepting that uncertainty is about exploring the possible, rather than the impossible has to be taken on board by strategists, policy developers, and political leaders, if we are to meet the challenges that an ever changing world is throwing at us. The term "e;unknown - unknowns"e; is ubiquitous, albeit the vast majority of future uncertain events do not fall into this category. However, it has been used to absolve decision makers from criticism post-event, whereas poor foresight is the prime culprit and that most future uncertainties are "e;known-unknowns"e; or "e;inevitable surprises"e;. This re-positioning of uncertainties can help mitigate the impact of such risks through better foresight aware contingency planning. The enemy is not uncertainty itself but our lack of imagination when trying to visualize the future - we need to transform our behaviour. To better understand uncertainty we have to deconstruct it and get to grips with its component parts. Three main questions are posed and practical approaches presented: What are the main structural components that make up the conditions under which uncertainty operates? What scenario lenses can be used when exploring uncertainty? What behavioural factors do we need to consider when analysing the human responses to uncertainty? Practitioners, having to deal with making better decisions under uncertainty, will find the book a useful guide.Endorsements for the book:"e;With this book, Bruce Garvey performs a great service for consultants, planners and, indeed, anyone whose job involves a degree of speculation about what will happen in the future. Through a comprehensive survey of methods, tools and techniques, he provides a practical guide to unpacking the uncertainty that besets all human endeavour. This is no dry academic treatise: it deals with highly contemporary topics such as "e;fake news"e; - part of a fascinating dissection of "e;dark data"e; - and how our biases and preconceptions shape our views. The book finishes with three case studies dealing with the Covid-19 pandemic, social mobility and inequality, and achieving net zero - all topics that are sorely in need of the critical thinking and analysis skills described previously.No one can completely eliminate "e;20:20 hindsight"e; from all business decisions but readers applying the lessons of this book may find themselves saying "e;if only we'd known less frequently."e;-- Nick Bush, Director - CMCE (Centre for Management Consulting Excellence)"e;Academic literature and practical guides to uncertainty management are disparate: this exciting edition brings it all together.  Principal author, Bruce Garvey, recognises the erroneous attribution of many recent events to unforeseeable uncertainty ('unknown unknowns'), calling these out as inevitable surprises (or 'unknown knowns'), a category of uncertainty that is typically overlooked.  Garvey describes critical dimensions of uncertainty, before examining scenarios and behavioural aspects, the latter being a 'hidden influencer' which is too often neglected.  The guidebook contains a variety of methods, tools and techniques, including several that deserve more use, and contains a detailed glossary and reference list.  Practical advice covers topics such as identifying weak signals for use in scenario development and overcoming cognitive dissonance.  This well-structured and engagingly written guide should serve as a standard text for students, academics and practitioners across policy making, business, and industry."e;-- Dr. Geoff Darch, Water Resources Strategy Manager, Anglian Water. Co-Founder, Analysis under Uncertainty for Decision-Makers (AU4DM) Network"e;This is a valuable companion volume to John Kay and Mervyn King's Radical Uncertainty - and it is a necessary corrective to the physics envy of disciplines such as economics which achieve a false sense of certainty by creating highly plausible but unreliable simplifications of things through over generalisation - leading to simplistic proposals for interventions which can only rightly be judged through a lens of complexity and probability.I would like to be more optimistic about the ultimate effects of books of this kind - and in some fields, perhaps in military decision-making and defence I am quite optimistic. In such fields, people tend to approach decision-making through the assumption that things will go wrong, and that the effects of any mistakes will be very keenly, perhaps fatally experienced.In business and softer social policy-making, I fear the battle will be much harder. In such fields as politics and business, it is often better for the reputation "e;as Keynes remarked, "e;to fail conventionally than to succeed unconventionally."e; In such fields, it is more important to make defensible decisions than to make good decisions, so an artificial sense of logical certainty will perhaps always hold an unhealthy appeal.But here's hoping anyway!"e;-- Rory Sutherland, Vice Chairman, Ogilvy Group"e;Here is a most insightful book, which holistically examines the 'world of uncertainty', particularly as it impacts sense- to decision-making processes for many different stakeholders. Both scholars and practitioners, strategists to operators, soon gain from reading.Journeying from theory to practice, we embark on a comprehensive definition of uncertainty to subsequently become better equipped for its greater contemporary navigation when going forward, all elucidated by several well-structured scenarios and case-study examples. How uncertainty relates to risk (both qualitative and quantitative) is systematically charted, articulating their close interactivity.Forming a successful guide, this book has much enduring reference value and is therefore deserving of being readily retrievable as events and developments benefit from their improved understanding. Uncertainty can demonstrably be negotiated much more effectively. Alternative situations and conditions of denial, lamented as 'we should have (fore)seen that', no longer stand as acceptable when it comes to anticipating futures ahead. With this book, further help is now at hand."e;-- Adam D.M. Svendsen, PhD, International Intelligence & Defence Strategist, Researcher, Analyst, Educator & Consultant

This edited volume strives to support leaders in successfully leading their teams, projects and organizations across borders in an increasingly boundaryless world. From both an academic's and a practitioner's perspective, the book focuses on international leaders and their potential to be or become enablers of international success, for and within their respective organizations. The authors are a curated selection of established experts, seasoned leaders, and new voices showcasing novel research, best practices, and business cases. The contributions are assigned to three sections, corresponding to the three core challenges of international leadership: Leading international organizations, leading international teams, and (self)leadership with intercultural excellence. An additional section is dedicated to case studies, exhibiting these challenges in practice.The Foundation of the Swiss Society for Organization and Management (SGO) as well as Innosuisse - Swiss Innovation Agency supported the creation of this book.

While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive, you'll learn how to generate two types of ROI - a positive Return on Investment and profound Ripples of Impact.

Tourism and Hospitality Management in Practice is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world.

Social scientists develop knowledge that is directly pertinent to global challenges and crises and need to be included in initiatives taken to address them. This book is a step towards such presentation and involvement.Global crises are crucially intertwined with our relationships, groups, organizations, communities, institutions, how they collaborate with each other, how they compete with each other, and the dynamics intermingled with these. These dimensions are inadequately addressed by scientists and insufficiently recognized by other stakeholders. With contributions from a global array of respected social scientists, this shortform book contributes to deep understandings of social phenomena associated with global crises. In illuminating interventions via those dealing with challenges and crises first-hand, the book also shows the ongoing personal development required to address global crises in productive ways.This book will be of interest to social scientists, researchers, academics, organizational consultants and students in the fields of management, especially those focusing on global challenges and crises. It will also be a useful resource for practitioners and policy makers.

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy.Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.