Markedsføring på internettet

Revised edition of: Internet marketing: a practical approach, published in 2009 by Butterworth-Heinemann.

Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Aufgrund der COVID-19-Pandemie investieren Marken verstärkt in die Steigerung ihrer Online-Verkäufe. Das Buch soll den wachsenden Bedarf von Unternehmern und Unternehmen befriedigen, die hoffen, den chinesischen Markt zu erschließen, und bietet Studenten und Akademikern, die sich dafür interessieren, wie der E-Commerce den chinesischen Einzelhandel geprägt hat, einen Kontext.

Are you a young marketer looking to understand SEO and contribute more at work? Or you could be a frustrated veteran, trying to explain SEO to the non-marketers who just don't seem to get it. Maybe you are a visionary wanting to pitch the coolest idea for boosting the company's online presence to your boss but need a bit of finesse with the SEO tactics.Whatever be your purpose, I welcome and congratulate you on taking your first step on the "SEO is simple" journey. This journey will train your mind in the concepts of search engine optimization (SEO) and your soul with the willingness and enthusiasm to apply the concepts in your website strategies. And I am happy to be by your side as we conquer the highs and lows of this amazing learning adventure that SEO brings forward.

"DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website-yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions-yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online"--

MARKETERS, the world needs you! Only you have the keen sense of storytelling and uncanny relationship-building skillset to leverage marketing's transforming powers. From analytics to the strategic development process, a marketer's skills span way beyond selling stuff on social media. But are marketers learning what's needed to operate outside a sales-motivated mentality - connecting dots that lead to measurable success? To marketers who know they're made for more than just selling, this book is for you! Here you'll learn how marketing originated to better understand where the next marketing evolution is heading. To employers who want to better understand marketing roles and their part in the growth process, this book is for you! Here, you'll learn the mind, mission, and training behind what a marketer can truly do to make your organization stand out. Spoiler alert-marketing professionals are not built for sales. They are built to manage and develop forward-thinking, competitive message positioning to solidify and execute a brand's corporate identity. In fact, the magic of marketing is its ability to execute savvy storytelling and digital communications that result in increased leads for your sales team. It's time to expect more from marketing, and uphold its ability to revolutionize the business landscape. Take an inside look at the technical skills producing "Made to Market" ready results!

I 5 SEGRETI INDISPENSABILI DEL WEB MARKETING Guida passo passo per creare una nuova attività partendo da zero, senza soldi nè particolari competenze. Perchè in Italia è sempre più difficile fare soldi online e qual è la soluzione migliore per continuare a guadagnare. >COME GUADAGNARE DENARO ONLINE CON I BLOG Creare un Blog sulla piattaforma che ti fa guadagnare di più senza conoscere nulla di Html e programmazione. Come farti indicizzare dai motori di ricerca in tempi brevissimi e senza link in entrata. >I SEGRETI DELLA MOTIVAZIONE PER SUSCITARE INTERESSE NEL BLOG Motivare i tuoi clienti all'acquisto studiando stato attuale e stato desiderato. I Meccanismi psicologici che regolano la vendita da un punto di vista emozionale. >LA PERSUASIONE IPNOTICA NEL BLOG PER FAR CRESCERE IL DESIDERIO Il metodo B.R.U.N.O.: il modello linguistico per la persuasione ipnotica Come utilizzare frasi vaghe e universalmente vere per dare informazioni tenendo alta l'attenzione del cliente. >IL BLOG PER CREARE FIDUCIA E RAPPORTO DI SINTONIA Creare sintonia istantanea con gli utenti attraverso recensioni e articoli onesti e veritieri. Come garantire la soddisfazione delle persone creando un clima di fiducia e assistenza. >COME TRIPLICARE LE VENDITE CON IL TUO BLOG La formula magica per fare +100% nelle vendite del tuo sito web con pochissimo sforzo. Come farsi pagare con carta di credito utilizzando il servizio numero uno al mondo. >COME FIDELIZZARE PER SEMPRE I TUOI CLIENTI Triplicare le tue entrate in pochissimi mesi e senza abbandonare il tuo attuale lavoro. >IL TUO BUSINESS SU FACEBOOK Incrementare il tuo business online attraverso la rete di contatti. Le relazioni come capitale sociale: imparare a conquistarle e a tramutarle in business. Le indicazioni fondamentali per essere indicizzati dal motore di ricerca interno.

300% More Direct Bookings in 30 Days is a step-by-step guide for hoteliers who want measurable results in their marketing efforts and rapid gains in their direct booking revenues. Unfortunately, many hotels have found themselves paying 20% - 25% - even 30% in monthly commissions to 3rd party websites these days... To solve that dilemma, this book combines proven direct response strategies with all-in-one hotel marketing tools so you can 'stop the bleed' in your revenues, regain control of your brand name - and put yourself back in charge of your hotel's future. Learn more at: http: //moredirectbooking.com/300more-direct-bookings-system/

COME VINCERE TUTTE LE ASTE SU EBAY PAGANDO IL MINIMO Scoprire come funziona eBay per vincere tutte le aste. Come puoi ottenere la massima credibilità a aumentare il flusso delle compravendite. >COME DIVENTARE UN VENDITORE ECCELLENTE SU EBAY IN POCO TEMPO I prodotti che ti consentono di ottenere velocemente un ottimo punteggio di feedback. Impara a scegliere il formato giusto per vendere efficacemente. Come impostare la scadenza della tua asta per avere la massima visibilità e aumentare le probabilità di successo. >COME CREARE ANNUNCI VINCENTI ED ESSERE PRIMO NEI RISULTATI DI EBAY Come strutturare il titolo del tuo annuncio per essere in cima ai risultati di ricerca su eBay. Come curare la tua pagina di vendita: il minisito. Quali leve devi usare per motivare il tuo cliente all'acquisto. Capire cosa serve per rafforzare la motivazione. >COME CREARE RENDITE AUTOMATICHE DI DENARO GRAZIE A EBAY Imparare a usare gli strumenti di eBay per moltiplicare le tue vendite durante la fase di acquisto. Come fidelizzare l'acquirente e invogliarlo ad acquistare ancora da te. Le tecniche per automatizzare le vendite e dare slancio al business. Come guadagnare su eBay anche senza vendere.

Fare Soldi Online con Google ti insegna come guadagnare e come risparmiare denaro su internet. Non hai bisogno di un tuo sito e non hai bisogno di un tuo prodotto. Se sei stanco del tuo lavoro e vuoi guadagnare soldi anche quando dormi, puoi scoprire la guida passo passo per guadagnare soldi online in pochi giorni e creare rendite con internet facilmente e senza esperienza. Conoscerai i segreti delle persone più ricche d'America, e per la prima volta in Italia troverai svelate le formule segrete per essere primi su Google Adwords, il programma di sponsorizzazione numero uno al mondo. Per creare un'attività di successo che possa migliorare la qualità della tua vita e regalarti più tempo libero a disposizione. Questo videocorso ti è indispensabile se vuoi creare una nuova attività partendo da zero senza bisogno di soldi; scoprire i migliori settori del web con cui fare soldi velocemente; guadagnare il 30% sui prodotti di altri senza muovere un dito; motivare gli utenti all'acquisto in 60 secondi con una pagina studiata; automatizzare tutto il processo per guadagnare anche mentre dormi; moltiplicare i tuoi soldi con le tue conoscenze e la leva finanziaria.

In October of 2008, Oprah Winfrey shared Amazon's new Kindle eBook reader with her audience. "It's absolutely my new favorite thing in the world," she said. Amazon's visits were up 6 percent, the day Oprah endorsed Kindle on her show, over the previous Friday. Amazon is a top-20 internet site, so a 6% bump can translate into hundreds of thousands of visitors. Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Then in July of 2014, an unknown author named Edan Lepucki debuted her novel, California. Late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group. But Mr. Colbert picked another Hachette author - a startled Ms. Lepucki - as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New York Times best-seller list. He also recommended "California" to his 6.6 million Twitter followers. The book became one of the most preordered debut titles in Hachette history and did in fact become a New York Times best-seller. These stories show what can happen when someone else endorses and promotes your products and services. In his book, Greg Jameson calls this "The Influencer Effect". Of course, the product must deliver - both the Kindle and California lived up to their promise. But getting an endorsement from someone who is respected and has a large following can produce huge results. Companies know this and are often willing to pay celebrities large sums of money as a result. How can the average business owner, who doesn't have the budget for a celebrity endorsement, create this type of success for their company? There is a replicable process called GEARS, that Jameson describes in his book. As it turns out, celebrities are not always the best type of influencer. Lesser-known experts can often have a bigger impact on their following, much like a referral from a close friend or family member. These people are known as micro-influencers and your business will improve by working with them. Whether you are a company or a leader looking to have others generate content and share it with your followers, or you are an expert who is sharing knowledge for something you are passionate about, influencer marketing is here to stay. Using both personal stories and those of his clients, this book provides real-world examples on how you can grow your influence. The GEARS acronym is used to explain the process in a clear an easy to remember system that anyone can apply. The parts of this gear system are as follows: The center gear is called a "sun" gear. Everything revolves around the sun gear, which includes strategy and execution. The three gears that circle the sun gear are the "planet gears". These gears, "G, E, and A" comprise the primary methods used to develop a following, and how to market your online business. They stand for "Generate interest", "Empower influencers", and "Amplify your message". The outer gear is called a "ring gear". This gear encircles all the other gears. This is discussed in the section on "Results", which is divided into three chapters: Revenues, Review & Repeat, and Research. To recap, GEARS stands for: G - Generate Interest E - Empower influencers A - Amplify your message R - Results S - Strategy Influence is simply about getting others to take a desired action. Jameson encourages the reader to not be selective with the methods he describes by following the GEARS system, but to use them all. When you do, the results can be massive.

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques.Write compelling copy that engages your readers and drives them to take action.Optimize every step of your email marketing funnel to skyrocket your sales.Grow a highly-engaged and hungry fan-base that will devour your content.Create six new revenue streams for your business using email marketing.Keep your messages out of the spam folder by following our best practices.Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: organic search (SEO)paid advertising (PPC)social media marketingreporting & analyticsbranding & copywritingemail marketingIn Part 2, you'll read about the soft skills essential to business, like: writing emailsinvoicing & salesgetting an entry level positionworking as a marketing freelancerstarting your marketing agencyhow to work remotelyAlso included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer. About The AuthorsAuthors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

The 3 Keys covers what I would consider being the 3 most essential parts of any business. This book assumes that you already provide an incredible product or service and just need more attention to your company or offer! In this book, I break down what I consider to be the branding formula, I address the major platforms for digital marketing, how to implement marketing strategies to your sales team and how to train sales staff on basic principals. The content contained within this book is the culmination of nearly 10 years of real-world experience, mentoring, and self-education. I know you'll enjoy the book, and I know that it will help take your business to the next level!