Direkte markedsføring/telefonsalg

Hvis du er sælger, eller godt kunne tænke dig at leve af at være sælger, så kan det altså godt betale sig at få fingrene i "En sælgers vej til succes". Denne bog giver dig alle de råd, du har brug for i dit arbejde. Uanset om du sælger huse, annoncer, IT, design, ideer eller noget helt andet, er denne bog til dig. Den vil gi dig anvisninger, eksempler og på inspirerende vis hjælpe til fremgang i dit salgsarbejde og dit forhold til andre mennesker. Uanset om du står overfor at skulle arbejde professionelt med salg, er erfaren sælger eller ønsker at forstå, hvordan du opnår succesrigt salg, vil Bettger’s erfaringer og anbefalinger være guld værd for dig. Når du har læst bogen vil du forstå ”kraften af ​​entusiasme” – ”sådan overvinder du frygt” – ”sådan skaber du troværdighed omkring dit produkt og budskab”, ”nøgleordet for at gøre en skeptisk klient til en entusiastisk køber” - ”den hurtigste måde at vinde tillid”, sådan leverer du et overbevisende salgsbudskab - til ”syv gyldne regler for at lukke et salg " Bogens forfatter deler de sælgende hemmeligheder, der førte til uovertruffen succes og berømmelse som en af ​​de højest betalte sælgere i Amerika!! Han deler instruktive anekdoter og trinvise retningslinjer for, hvordan man udvikler stil, ånd og tilstedeværelse af en vindende sælger. Efter udgivelsen er bogen blevet anerkendt i hele verden som et af de absolut vigtigste værker til at forstå og eksekvere professionelt salg. Her hjemme i Danmark er bogen nu udgivet i 11. oplag. En sælgers bibel til sælgere og forretningsfolk der vil forså kunsten at opnå succesrigt salg.

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.

Hver gang der startes en ny virksomhed, startes der også en ny salgsorganisation.Den rette tilgang er forskellen på succes og fiasko, men hvordan vælger man rigtigt, og hvordan undgår man alle faldgruberne? I SALGSLEDEREN tager salgsdirektør Morten Eschen dig med på rejsen, når han opbygger salgsorganisationen i et nyt teleselskab.Det er en praktisk introduktion, der gennemgår alt fra udregning af pris per salg, produktivitet, performance management og ledelse af nye generationer. Det er en lettilgængelig håndbog, der kan benyttes, hvad enten du skal skabe en salgsorganisation fra bunden, skalere en salgsorganisation til at blive større eller drifte og vedligeholde en eksisterende salgsorganisation.Om forfatterenMorten Eschen har 15 års erfaring som salgsleder i C25-virksomheder og startups. I bogen deler han ud af sine erfaringer med at starte, udvikle og drifte salgsorganisationer.

E se você pudesse convencer mais pessoas a comprarem seu produto, serviço ou ideia? Quem sabe conquistar mais facilmente a confiança dos outros? Ou, então, deixar qualquer um quase hipnotizado ao ouvir você falar?É sobre isso que o Copywriting Descomplicado se trata: a arte de persuadir por meio das palavras certas, usando técnicas que convencem até os mais teimosos.Ao longo deste livro, você verá: Por que algumas empresas, mesmo com um produto ruim, conseguem vender muito mais do que concorrentes melhores;Como o mercado nos persuade todos os dias (mesmo que não percebamos) por meio de nossos motivadores internos;Os principais gatilhos mentais e como eles impactam na nossa decisão de compra no dia a dia;As mais poderosas estruturas persuasivas que são capazes de tornar qualquer pessoa, uma máquina de persuasão;Um passo a passo que tem o poder de aumentar suas vendas, sem precisar contratar funcionários ou mexer no produto (apenas alterando detalhes da comunicação);De que forma a mente humana funciona no momento de decidir se vai ou não acreditar em um vendedor.E por aí vai! Copywriting Descomplicado foi o primeiro livro impresso do Brasil sobre o tema, portanto trata-se de um clássico e leitura obrigatória para profissionais de marketing, publicitários, empreendedores, vendedores, comunicadores, copywriters e, claro, qualquer pessoa que queira usufruir de todo o poder da persuasão. É o que você fala e o que você escreve que decide o rumo da sua vida. Pessoas persuasivas vão muito mais longe. E agora que você pode ter esse livro em mãos, não há limites para onde possa chegar. Boa leitura!

Growing on instagram is a very complex and work intensive process. This book teaches you the fundamentals of how to optimize your social media marketing skills and will help you lift off into the instagram universe. You will learn about how the algorithm works, how to use hashtags correctly and much more with the help of detailed step-by-step instructions. It is structured around different strategies that can all help you grow your instagram account. In this book, you'll discover:The top secrets to conquer instagram marketing: learn exactly how to create an irresistible offer, design beautiful graphics that capture attention, and write powerful captions that inspire actionStep-by-step guidance: know exactly what to do and how to do it - leave all the guesswork behind and know that establishing your business on instagram doesn't have to be so hard.Attract success like never before: all the information in this book is up-to-date and perfect for modern times. You'll never have to waste time with outdated marketing strategies again.This book teaches you the fundamentals of how to optimize your social media marketing skills and will help you lift off into the instagram universe. You will learn about how the algorithm works, how to use hashtags correctly and much more with the help of detailed step-by-step instructions. It is structured around different strategies that can all help you grow your instagram account. After learning about them all, you will know exactly how to establish your account in the initial stage, what mistakes to look out for while you are growing your social media presence and how to ultimately reach for the stars.

Email Marketing Mastery: From Basics to Innovation¿¿¿¿ Are you ready to revolutionize your email marketing game? Dive into the world of email campaigns with this comprehensive guide:¿¿¿¿ Introduction (Page 5)Set the stage for your journey into the world of email marketing.¿¿¿¿ Chapter 1: The Foundation of Email Campaigns (Page 11)Learn the basics that underpin successful email campaigns.¿¿¿¿ Chapter 2: The Dynamics of Consumer Behavior (Page 15)Understand consumer behavior and how it impacts your email strategy.¿¿ Chapter 3: Crafting Compelling Content (Page 19)Master the art of creating content that captivates your audience.¿¿¿¿¿ Chapter 4: Design Principles for Conversion (Page 23)Explore design principles that drive email recipients to take action.¿¿¿¿ Chapter 5: From Newsletters to Sales Funnels (Page 27)Transform your emails from newsletters into powerful sales funnels.¿¿¿¿ Chapter 6: Data-Driven Decision Making (Page 31)Harness the power of data to make informed email marketing decisions.¿¿¿¿ Chapter 7: Leveraging Automation Tools (Page 35)Streamline your email campaigns with automation tools.¿¿¿¿ Chapter 8: Deliverability and Compliance (Page 39)Ensure your emails reach their intended recipients while staying compliant.¿¿¿¿ Chapter 9: Customer Relationship Nurturing (Page 43)Build strong and lasting relationships with your email subscribers.¿¿¿¿ Chapter 10: The Future of Email Marketing (Page 47)Peek into the future and explore upcoming trends in email marketing.¿¿¿¿ Chapter 11: Measuring Success and ROI (Page 51)Learn how to measure the success of your email campaigns and calculate ROI.¿¿¿¿ Chapter 12: Evolving Strategies for Success (Page 55)Adapt and evolve your email marketing strategies for continued success.¿¿¿¿ Chapter 13: Case Studies and Real-World Examples (Page 59)Dive into real-world examples and case studies for inspiration.¿¿¿¿ Chapter 14: Crafting Compelling Content (Page 63)Dive deeper into the art of crafting content that resonates.¿¿¿¿ Chapter 15: Building Effective Landing Pages (Page 66)Explore strategies for creating landing pages that convert.¿¿¿¿ Chapter 16: Email Marketing Ethics and Best Practices (Page 70)Discover the ethical considerations and best practices in email marketing.¿¿¿¿ Chapter 17: Future Trends and Continuous Innovation (Page 74)Stay ahead of the curve by exploring future trends and innovations.¿¿¿¿¿ Chapter 18: Your Path to Email Marketing Excellence (Page 77)Chart your course toward email marketing excellence.¿¿¿¿ Conclusion (Page 80)Sum up your email marketing journey and set your sights on success.Email Marketing Mastery" is your ultimate guide to conquering the art of email marketing. Don't miss out on this opportunity to elevate your email campaigns. Get your copy now and embark on a journey to email marketing excellence! ¿¿¿¿¿¿¿¿

What people knew in the past, today's companies know even better in the face of increasing competition - advertising is essential, to survive in the market. Even if it may often sound like it - good marketing is not witchcraft. It's like darts.Every company in this world has the opportunity to reach the center of the market through targeted advertising efforts.The 50 marketing strategies presented in this book are probably the most widely used and significant in modern business - together we embark on an expedition through the marketing jungle that will finally bring some clarity to all the methods and practices out there. Are you ready to go?¿ 50 profitable and efficient marketing strategies¿ Each idea with graphic illustration of the structure¿ Includes templates for notes and your own tactics¿ Total book length 250 pages

HOW TO BE A THICK-SKINNED EMAIL MARKETERI sold my soul to email marketing around 2013 and never looked back. It's made me a ton of money-here's how I grew a thick enough skin to do it.

It's an age-old question with a straightforward answer: who wants to be a millionaire? Well, everyone does, of course! The tough part is figuring out how. And believe it or not, if you're a dealer or manager in the automotive industry, you might be missing out on one of the biggest ways to increase your earning potential. The best part? You already have all of the tools and resources you need at your disposal. As a twenty-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years-combined with Google's own astonishing data on how website visits correlate to car sales. Using an entertaining quiz show format, this guide will let you know the truth about the power of online marketing and how this information can be used to your advantage. In addition to real-life research, trivia, and valuable advice, you'll be able to read candid conversations with car dealers as they put these methods to work for themselves and address the most successful strategies for improving their sales.

Most businesses utilize social media to market their products and services. However, not all know about the power of utilizing facebook ads.It's one of the greatest tools to use if you want to diy your marketing and advertising, while not breaking the bank.Most people are intimidated by it or don't know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Would you like to know more about:The advance strategies that the pros use.Doubling your instagram followersUnderstanding facebook ad marketingTop strategies for growthMonetizing your social mediaThere is no doubt that social media is one of the most crucial channels for marketing enterprises. This is due to the heavy traffic on social media platforms at a particular moment. Never run out of ideas on social media that may take your company to the next level after looking through the following thorough list of social media marketing tactics. From promotional postings to personal and company-related promotional ideas, the list is certain to excite business marketers and social media users for a very long time.

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Delve into the captivating world of healthcare marketing with "THE NATURE OF MARKETING: A Comprehensive Marketing Guide for Natural Healthcare Providers." Author Bradley Jerome Johnson is not only a marketing coach and consultant, but also co-owner of a naturopathic medical practice. This comprehensive guide takes you on an inspiring journey through ten transformative chapters. Discover how to craft a lasting brand identity, master the art of persuasion, and implement effective strategies for behavioral change. Elevate your online presence with web design secrets, create a results-driven marketing plan, and harness the power of social media for brand awareness. Uncover strategies for cohesive campaigns across digital channels and maximize your impact with digital media. Explore holistic advertising techniques and align your public relations strategy with your business goals. Transform your natural healthcare practice into a thriving, well-loved brand with this essential guide.

Looking for the secret to marketing? Just ask.Every year, businesses spend millions of dollars trying to market their products and grow their brands. But what if the secret to getting customers to fall in love with you was as simple as asking them what they want and then just ¿ giving it to them? That¿s the opinion of Mary Ann O¿Brien, founder and CEO of award-winning marketing firm OBI and the brains behind the revolutionary O¿Brien Voice of Customer (O.VoC) survey.In Ask and Deliver, O¿Brien demonstrates how directly asking customers what they want from your business, listening to what they say, and then delivering the customer experience they desire has the power to transform a brand and spark exponential growth. The book follows the development and evolution of the O.VoC and how Mary Ann and her team helped a diverse range of clients¿from startups bent on disrupting the medical space to venerable financial institutions with decades of history¿tune into their customers, evolve their brands, and experience a level of growth they never anticipated. Packed with insight and plenty of humor, this book is a must-read for anyone whose ready to put their customers at the center of their business and take that business to the next level.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover:Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously.Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue.Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.

The Email Advantage: Maximizing Your Marketing Potential with Effective Email Campaigns is the ultimate guide for businesses and marketers looking to master the art of email marketing. In this comprehensive book, you will learn how to build and grow your email list, create engaging and effective email content, design visually compelling emails, maximize deliverability, and measure success through email metrics and analytics.You will also discover advanced strategies for segmentation, personalization, automation, A/B testing, mobile optimization, list hygiene, and integration with other marketing channels, such as social media and SEO. Additionally, the book covers important topics related to email compliance, including the CAN-SPAM Act, GDPR, and CASL, and provides practical tips for ensuring data protection and security.The Email Advantage also includes specific chapters on using email marketing for e-commerce, product launches, events, and seasonal campaigns, as well as building strong relationships with new subscribers through welcome and onboarding emails, and bringing inactive subscribers back into engagement with re-engagement and win-back emails.Finally, the book looks to the future of email marketing, with insights on emerging trends and predictions for the next decade. With real-world examples, case studies, and practical tips, The Email Advantage is an essential resource for any business or marketer looking to maximize their marketing potential through effective email campaigns.

¿¿¿¿ Maximize Your Conversion PowerIntroducing "Conversion Mastery: Your Ultimate Guide to Boosting Success." This book is your key to understanding the art and science of conversion optimization, featuring essential insights and strategies across 18 captivating chapters:¿¿¿¿ Introduction (Page 5)Prepare to embark on a journey to unlock conversion mastery.¿¿¿¿ Chapter 1: The Foundation of Conversion (Page 12)Build a solid foundation in the world of conversion optimization.¿¿¿¿ Chapter 2: Psychology of User Behavior (Page 18)Dive into the psychology behind user behavior to make informed decisions.¿¿¿¿ Chapter 3: Crafting Compelling Value Propositions (Page 23)Create value propositions that resonate with your audience.¿¿¿¿¿ Chapter 4: Optimizing Landing Pages (Page 27)Transform your landing pages into high-converting assets.¿¿¿¿ Chapter 5: Navigating the User Experience (Page 31)Enhance user experience to guide visitors toward conversion.¿¿¿¿ Chapter 6: The Power of Persuasive Copywriting (Page 35)Master the art of persuasive copy that drives action.¿¿¿¿ Chapter 7: Leveraging Social Proof (Page 39)Utilize social proof to build trust and credibility.¿¿¿¿ Chapter 8: Implementing Effective A/B Testing (Page 43)Optimize your strategies through A/B testing.¿¿¿¿ Chapter 9: Harnessing the Potential of Email Marketing (Page 47)Explore the potential of email marketing in boosting conversions.¿¿¿¿ Chapter 10: Mastering the Art of Visual Content (Page 51)Create visually appealing content that engages and converts.¿¿¿¿ Chapter 11: Mobile Optimization Strategies (Page 55)Optimize for mobile devices to capture a broader audience.¿¿¿¿ Chapter 12: Building Trust and Credibility (Page 59)Establish trust and credibility to convert hesitant visitors.¿¿¿¿ Chapter 13: The Role of Pricing Strategies (Page 63)Understand the psychology behind pricing strategies.¿¿¿¿ Chapter 14: Enabling Seamless Checkout Processes (Page 67)Streamline the checkout process for effortless conversions.¿¿¿¿¿ Chapter 15: Overcoming Abandoned Carts (Page 71)Recover lost opportunities by addressing abandoned carts.¿¿¿¿ Chapter 16: Data-Driven Decision Making (Page 75)Make informed decisions using data-driven insights.¿¿¿¿ Chapter 17: Personalization and Customization (Page 79)Tailor experiences to individual preferences for higher conversions.¿¿¿¿ Chapter 18: Long-Term Customer Relationship (Page 83)Foster long-lasting relationships to ensure ongoing success.¿¿¿¿ Conclusion (Page 87)Summarize your journey and empower yourself with conversion mastery.Unlock the secrets to conversion success and elevate your business to new heights with "Conversion Mastery." Don't miss out on the opportunity to transform your strategies and boost your success. Get your copy today! ¿¿¿¿¿¿¿¿

"Marketing" is your quintessential guide to the ever-evolving digital marketing landscape, not only for beginners, but also for already established marketers who wish to keep abreast with the current trends. This book aims to deepen your understandings of both the theory and practice of modern marketing, bringing to life the nuances of this crucial field of business. The rules of marketing are rapidly changing with the rise of ecommerce and digital media. This book starts by outlining the contours of the contemporary competitive business world and systematically elaborates on the transformation of marketing functions in this high-paced digital era. So whether you are struggling to get the hang of understanding Search Engine Optimization (SEO), or managing advertising over social media, "Marketing" will guide you through it all with straightforward explanations. From daunting technical themes to basic strategies, detailed debates on consumer behavior to brief outlines of the modern marketplace - every aspect of digital marketing is covered in this book. It will rebuild your idea of customer orientation in the digital age while imposing an intense focus on spotting new trends and capitalizing on them before your competitors. Following the basics, we delve deeper into complex themes such as market segmentation, target marketing, and positioning, unveiled to the reader with ease of understanding. Our subsequent part, 'Creating the Marketing Mix', brings these together in terrific tandem - delivering a comprehensive mix for your business to profit from. No book on marketing would be complete without a proper elucidation of pricing, distribution, and promotion strategies. Whether to go with cost or value-based pricing decisions, how you should segment the marketplace, or managing the supply chain, you'll never lack answers with our comprehensive exploration. Moreover, we break downtrends like Influencer Marketing, SEO, and the importance of using Google Trends in the 'Digital Marketing and Social Media' segment.Towards the end, introducing invaluable topics such as 'Evaluating and Managing Marketing Performance', helps emerging marketers with tips on how best to direct their efforts and funds. In the grand finale, aspects of emerging trends are revealed and managing such trends as well as tackling the future challenges in marketing - Everything set to step out beyond the ordinary realm of marketing knowledge. Let 'Marketing' illuminate the path to a promising marketing journey, crafted with business success in mind, intertwined with the digital world savviness for the fast-paced aspiring marketers across the globe. It offers readers a compelling insight into the marketing of the future. Uncover the secrets to excel in this vast field of endless opportunities through this easy-to-understand, vivid comprehensive dive into exhilarating modern marketing.

"Marketing Strategy" is an all-inclusive guide aimed at providing a deep understanding of marketing techniques, practices, and successful application. Whether you are a novice or well-versed in the field of marketing, this book is designed to enhance your knowledge and skills, helping navigate and excel within this ever-evolving industry. Our dawn-to-dusk relation with marketing makes it an essential aspect of all businesses and industries. Thus, having a firm grip on contemporary marketing techniques is valuable. We live in contrastingly fast times of mass data, fierce competition, and manifold product offerings. Our global reach with digital networks has only but accelerated competition, making standing out and leaving a mark absolutely pivotal. This book fills that void, decoding marketing mechanisms and aiding successful strategy execution.Beginning with market research basics, the XML initiates you into the world of marketing by empowering you with the essential guiding light - data. Far from being just statistical, the book dives deep into turning research into practical understanding and use. Next, we explore other range aspects crucial in a business timeline; things such as product development, launch tactics, apt communication, advertising, impactful branding, inventive sales, and enduring client relationships. What sets this book apart are its real-time case studies from diversified industries. These in-depth studies offer critical understanding, clarifying how strategic marketing contributes to the bottom line differently for different types of businesses.Taking digital demands into account, the book offers tools and paradigms shift-models enabling readers to assess and choose the best-suited marketing platform for their needs. From e-commerce clothing stores, author websites to non-profit organizations, specialized strategies are discussed with comprehensive step-by-step approaches to provide most grassroots insight.Lastly, all game-play is not fair-play. Understanding, analyzing, assessing the competition increases chances of winning. This book dives deep into competition analysis techniques, helping businesses measure up and exceed competition for winning sales and client hearts.We draw towards a close with getting your learnings put to play with hands-on tips to maximize business output and professional growth.Be it healthcare, real estate, hospitality, education- irrespective of the industry, this book dwells into each category's specific requirements while equipping readers with effective strategies derived from their target market, marinating them in insightful knowledge and polishing them for holistic business understanding.

Within the context of marketing, one of the most importantfactors to consider is customer satisfaction, sometimesknown by its acronym, CSAT. In essence, it acts as a gauge thatdetermines how evectile'y a company:s goods and serlices meet orelen exceed the expectations of its customers. Customer satisfactionmay be summed up with the fo''owing de"nition( )the number ofcustomers, or percentage of tota' customers, whose reported experiencewith a "rm, its products, or its serlices zratingsq, exceeds speci-"ed satisfaction goa's.) This de"nition captures the core of customersatisfaction perfect'y. This concept emphasiJes how important it is tonot on'y satisfy, but rather continua''y exceed, the expectations andwants of the priJed c'ients.Customers hale a signi"cant amount ofsway and are unOuestionab'y the essentia' driling force behind thesuccess of any business. Their indilidua' tastes, co''ectile liewpoints,and summatile experiences

In the fast-paced and ever-evolving world of business, staying ahead requires more than just understanding customer needs-it requires unlocking the potential of customized experiences. Welcome to the realm of hyperpersonalization, where tailored strategies reign supreme and customer-centricity is the key to success.In "Hyperpersonalization Strategies: Unlocking the Potential of Customized Experiences," delve into a groundbreaking exploration of the transformative power of hyperpersonalization. Discover how businesses are revolutionizing their approach to engage, delight, and retain customers by crafting experiences that resonate on an individual level. Through insightful case studies and expert insights, this book reveals the secrets behind successful hyperpersonalization strategies. From leveraging advanced analytics and artificial intelligence to creating dynamic content and seamless omnichannel experiences, you'll uncover the tools and techniques to truly understand and connect with your customers. But hyperpersonalization isn't just about meeting customer expectations-it's about exceeding them. Learn how to anticipate their needs, surprise them with tailored recommendations, and build long-lasting relationships that drive loyalty and advocacy. As you navigate the ever-changing landscape of the digital age, "Hyperpersonalization Strategies" equips you with the knowledge and guidance needed to forge ahead. From e-commerce to healthcare, marketing to customer service, this book provides a comprehensive roadmap for unlocking the potential of customized experiences in any industry. Are you ready to unlock the full potential of hyperpersonalization? Prepare to embark on a journey that will revolutionize your approach to customer engagement, ignite growth, and position your business at the forefront of the personalized future. Get ready to unleash the power of "Hyperpersonalization Strategies: Unlocking the Potential of Customized Experiences."

La conferencia "Estamos ciegos" dio fama a Jürgen Klaric en 50 países. El objetivo de este libro es abrir los ojos a cómo funciona la mente y entender por qué el marketing y la publicidad fallan con tanta frecuencia. Este libro permite aprender cómo funciona la mente humana y su curioso comportamiento de decisión; el principio de los tres cerebros: córtex (racional), límbico (emocional), reptiliano (instintivo); identificar cuáles son los errores más serios de las grandes marcas por estar ciegas, así como conocer ejemplos prácticos de ceguera, y muestra qué hacer para abrir los ojos y cómo cambiar la visión y cultura de la empresa.Además, brinda los 10 principios de Jürgen Klaric para entender la mente subconsciente, que pemiten potencializar las ventas y el marketing: 1. Di ¡no sé nada! 2. Entiende la problemática y plantea un objetivo claro. 3. Investiga bajo modelo científico. 4. Genera hipótesis. 5. Genera preguntas claves. 6. Utiliza la técnica de laddering. 7. Lee entre líneas. 8. Discrimina la información bajo principios neurobiológicos para así descubrir las improntas. 9. Depura y jerarquiza los insights. 10. Sintetiza, codifica e implementa.

Chapter 1: Introduction Explanation of the importance of Facebook Ads and AutomationBrief overview of the book's contentChapter 2: Understanding Facebook Ads Basics of Facebook AdsTypes of Facebook AdsSetting up a Facebook Ads AccountTargeting and Ad PlacementChapter 3: Creating Effective Facebook Ads Creating Ad Copy and VisualsCreating Landing PagesA/B Testing and OptimizationStrategies for Increasing Click-Through-Rates (CTR) and Conversion RatesChapter 4: Facebook Ads Automation Importance of Facebook Ads AutomationSetting up Automated AdsStrategies for Optimizing Automated AdsOverview of Facebook Ads Manager and Automated RulesChapter 5: Measuring and Analyzing Facebook Ads Performance Metrics to track for Facebook AdsInterpreting Facebook Ads AnalyticsCreating Custom ReportsChapter 6: Advanced Facebook Ads Strategies Remarketing and RetargetingLookalike AudiencesCampaign Budget OptimizationScaling and Expanding Facebook Ad CampaignsChapter 7: Facebook Ads Case Studies Examples of successful Facebook Ad campaignsAnalysis of the strategies used in each campaignChapter 8: Facebook Ads Troubleshooting Common Facebook Ads issues and how to troubleshoot themChapter 9: Conclusion

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.

"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out."- Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it's very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go?Email marketing is one of the highest leverage activities in a SaaS business. It can help:increase onboarding and trial conversions;reduce churn; andgrow monthly recurring revenue (MRR).By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:product onboarding completion;engagement;sales; andupgrades to annual subscriptions.We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:Investing in more ads;Building new features hoping they'll drive engagement;Redesigning at the cost of trial and error.You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR:how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions;how to double, triple, or quadruple the performance of every single email you send;how to stand out in an increasingly more crowded inbox; andhow to create processes and structure to systematically grow the performance of an email marketing program.The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.You don't need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.- -The SaaS Email Marketing Playbookwas written for businesses with clear signs of Product-Market Fit, that are:selling to consumers or businesses;charging monthly or yearly subscription fees;generating more than $2k MRR; andadding at least 200 email signups per week.

Quelle que soit la qualité de votre produit, il est fort probable que 40 à 60 % des personnes qui l'utilisent pour la première fois n'y reviennent jamais. Vous risquez donc de perdre jusqu'à 60 % de vos inscriptions acquises à la dure. Est-ce que vous les laissez simplement abandonner votre produit ?Le courriel est une des activités qui a le plus grand potentiel d'impact dans une compagnie SaaS.Il peut aider à :augmenter les conversions et le taux de complétion de l'onboardingréduire le taux de désabonnementaugmenter les revenus mensuels récurrents (MRR)En introduisant une campagne aujourd'hui, vous pourriez augmenter considérablement vos conversions et bénéficier de cette augmentation de manière prévisible et répétée, semaine après semaine. C'est la beauté de l'automatisation. C'est également de cette manière que nous avons créé chez LANDR un programme d'upsell qui générait jusqu'à 42 % des achats d'abonnements hebdomadaires. Lorsque je me suis joint à LANDR, nous n'envoyions que 3 courriels automatisés. En nous concentrant sur l'envoi du bon courriel au bon utilisateur au bon moment, les performances ont grimpé en flèche, avec une augmentation de :la complétion de l'onboarding du produitl'engagement des utilisateursles ventesl'achat d'abonnements annuelsNous avons fait beaucoup d'erreurs en cours de route (notamment l'envoi de 85 000 courriels aux mauvais utilisateurs...). Il aura fallu beaucoup d'essais et d'erreurs, de longues heures au bureau et de nombreuses recherches exhaustives sur l'internet, mais les résultats étaient évidents... Le courriel était plus efficace pour générer des revenus que :Investir dans l'achat de nouvelles publicitésCréer de nouvelles fonctionnalités en espérant qu'elles suscitent l'engagement des utilisateursRepenser et re-concevoir le produit à coûts d'essais et erreursVous pouvez apprendre l'email marketing SaaS à la dure comme nous, ou vous pouvez passer en tête de liste. Le Guide de l'Email Marketing SaaS contient tout ce que j'aurais aimé savoir sur le courriel avant de débuter chez LANDR :comment (et quand) créer de nouveaux courriels ou des messages In-App afin d'influencer les comportements et les décisions d'achat des utilisateurscomment doubler, tripler ou quadrupler les performances de chaque courriel que vous envoyezcomment se démarquer dans des boîtes de réception de plus en plus encombréescomment créer des processus et une structure qui vous permettent d'améliorer systématiquement les performances de votre programme de marketing par courrielLe livre comprend également sept analyses immersives afin de vous aider à définir vos séquences d'onboarding, d'upsell, de rétention, de recommandation et de réactivation. Vous n'avez pas à être un maître de la rédaction (ou d'en avoir un(e) dans votre équipe) pour envoyer des courriels efficaces.Le Guide de l'Email Marketing SaaS contient tout ce dont vous avez besoin pour planifier, élaborer et optimiser votre programme de marketing par courriel.

In Email Marketing - How To Protect Your Business When You Sell By Email, Internet Lawyer Mike Young reveals email marketing rules for business. Written in plain English, this Quick Legal Guide contains email marketing strategies and tactics to protect you from civil lawsuits and criminal prosecution. You'll discover... - What is spam email (the answer may surprise you)- 5 important spam and privacy laws every marketer should know about when sending emails to recipients in the United States, Canada, and the European Union- 7 email marketing tactics to reduce the risk you'll get sued or arrested- How to promote a product or service by email as an affiliate without putting a legal target on your back (includes sample language you can use)- Why making the wrong claims in your emails can destroy your business -- and how to make claims the right way to prevent trouble- 9 deceptive email marketing practices you should avoid...unless you like spending time in court or dealing with government investigators- How to protect your emails with copyrights plus a legal way to borrow content from others and use it in your emails>There's a Quick Start Checklist so you'll know what to do right away to fix your direct marketing emails. And a Resources section that contains valuable email marketing resources to help you.