Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

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Hardback
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3.261,95 kr.

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Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

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Sprog:
Engelsk

ISBN:
9783319991801

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
612

Udgivet:
28. november 2018

Udgave:
12018

Størrelse:
155x235x0 mm.

Vægt:
1136 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 26. november 2024

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Beskrivelse af Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape.

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Business og læring > Marketing

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