Name: Brand Assets
Price: 1304.95 DKK
Availability: InStock
Author: Tony Tollington
ISBN: 9780470844236

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Hardback
2-3 uger
1.304,95 kr.

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Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

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Sprog:
Engelsk

ISBN:
9780470844236

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
168

Udgivet:
22. april 2002

Størrelse:
174x255x22 mm.

Vægt:
454 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. december 2024

Forlænget returret til d. 31. januar 2025

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Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

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Business og læring > Økonomi og finans

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