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Brand Assets - Tony Tollington - Bog

Bag om Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470844236
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 22. april 2002
  • Størrelse:
  • 174x255x22 mm.
  • Vægt:
  • 454 g.
  • 2-3 uger.
  • 23. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Assets

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

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