Name: Brand Equity & Advertising
Price: 1167.95 DKK
Availability: InStock
Author: David A. Aaker
ISBN: 9780805812848

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Paperback
2-3 uger
1.167,95 kr.

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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Sprog:
Engelsk

ISBN:
9780805812848

Forlag:
Taylor & Francis Inc

Indbinding:
Paperback

Sideantal:
390

Udgivet:
1. april 1993

Størrelse:
152x229x26 mm.

Vægt:
554 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. december 2024

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Forlænget returret til d. 31. januar 2025

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.

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Business og læring > Marketing

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