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Brand NFL - Michael Oriard - Bog

- Making and Selling America's Favorite Sport

af Michael Oriard
Brand NFL af Michael Oriard
Bag om Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780807871560
  • Indbinding:
  • Paperback
  • Sideantal:
  • 344
  • Udgivet:
  • 12. september 2010
  • Udgave:
  • 2
  • Størrelse:
  • 156x235x21 mm.
  • Vægt:
  • 503 g.
  • 8-11 hverdage.
  • 17. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Michael Oriard

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Beskrivelse af Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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