Udvidet returret til d. 31. januar 2025

Brands and Consumers - Jaywant (Kingston University Singh - Bog

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Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032443300
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 26. august 2024
  • Størrelse:
  • 216x138x10 mm.
  • Vægt:
  • 174 g.
  • 4-7 hverdage.
  • 11. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brands and Consumers

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

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