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Building Corporate Identity, Image and Reputation in the Digital Era - Charles Dennis - Bog

Bag om Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367531232
  • Indbinding:
  • Hardback
  • Sideantal:
  • 554
  • Udgivet:
  • 30. Juli 2021
  • Størrelse:
  • 242x162x38 mm.
  • Vægt:
  • 994 g.
  • 2-3 uger.
  • 16. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Building Corporate Identity, Image and Reputation in the Digital Era

Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.

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