Name: Business to Business Marketing Management
Price: 669.95 DKK
Availability: InStock
Author: Alan Zimmerman
ISBN: 9780367757946

Business to Business Marketing Management af Alan Zimmerman

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Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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Sprog:
Engelsk

ISBN:
9780367757946

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
520

Udgivet:
23. December 2021

Udgave:
4

Størrelse:
311x174x28 mm.

Vægt:
928 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 27. April 2024

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Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

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