Cases on Social Justice in China and Perspectives on Chinese Brands

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Hardback
8-11 hverdage
2.443,95 kr.

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Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.

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Sprog:
Engelsk

ISBN:
9781668449554

Forlag:
IGI Global

Indbinding:
Hardback

Sideantal:
276

Udgivet:
31. januar 2023

Størrelse:
216x279x0 mm.

Vægt:
363 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 12. december 2024

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Forlænget returret til d. 31. januar 2025

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Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.

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Business og læring > Marketing

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