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The Challenger Customer - Matthew Dixon - Bog

- Selling to the Hidden Influencer Who Can Multiply Your Results

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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780241196564
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 3. September 2015
  • Størrelse:
  • 156x233x21 mm.
  • Vægt:
  • 358 g.
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Leveringstid: 4-7 hverdage
Forventet levering: 6. April 2024

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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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