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CIM Handbook of Strategic Marketing - Colin Egan - Bog

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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750626132
  • Indbinding:
  • Hardback
  • Sideantal:
  • 298
  • Udgivet:
  • 31. juli 1998
  • Størrelse:
  • 189x246x23 mm.
  • Vægt:
  • 700 g.
  • 2-4 uger.
  • 21. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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  • BLACK FRIDAY
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af CIM Handbook of Strategic Marketing

Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

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