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Competitive Intelligence - Christopher Murphy - Bog

- Gathering, Analysing and Putting it to Work

Bag om Competitive Intelligence

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566085376
  • Indbinding:
  • Hardback
  • Sideantal:
  • 304
  • Udgivet:
  • 28. september 2005
  • Størrelse:
  • 177x253x25 mm.
  • Vægt:
  • 788 g.
  • 2-4 uger.
  • 7. december 2024
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  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Competitive Intelligence

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

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