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Competitive Marketing Strategy for Europe - Malcolm McDonald - Bog

- Developing, Maintaining and Defending Competitive Advantage

Bag om Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333613511
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 6. Maj 1994
  • Størrelse:
  • 235x155x21 mm.
  • Vægt:
  • 587 g.
  • 2-3 uger.
  • 17. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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