Name: Competitive Marketing Strategy for Europe
Price: 624.95 DKK
Availability: InStock
Author: Malcolm McDonald
ISBN: 9780333613511

Competitive Marketing Strategy for Europe af Malcolm McDonald

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Paperback
8-11 hverdage
624,95 kr.

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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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Sprog:
Engelsk

ISBN:
9780333613511

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
384

Udgivet:
6. maj 1994

Størrelse:
235x155x21 mm.

Vægt:
587 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.

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