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Consumer Behavior in Asia - Erdener Kaynak - Bog

- Issues and Marketing Practice

af Erdener Kaynak
Consumer Behavior in Asia af Erdener Kaynak
Bag om Consumer Behavior in Asia

Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789006912
  • Indbinding:
  • Hardback
  • Sideantal:
  • 130
  • Udgivet:
  • 22. Juli 1999
  • Størrelse:
  • 148x210x13 mm.
  • Vægt:
  • 400 g.
  • 2-4 uger.
  • 18. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

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