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Consumer Behaviour and Social Network Sites - Sarah (Paris 1 Pantheon Sorbonne University Zaraket - Bog

- The Impact of Negative Word of Mouth

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This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367532833
  • Indbinding:
  • Hardback
  • Sideantal:
  • 98
  • Udgivet:
  • 24. december 2020
  • Størrelse:
  • 226x161x14 mm.
  • Vægt:
  • 254 g.
  • 2-3 uger.
  • 16. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Consumer Behaviour and Social Network Sites

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

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