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Consumer-Centric Category Management - ACNielsen - Bog

- How to Increase Profits by Managing Categories Based on Consumer Needs

af ACNielsen
Consumer-Centric Category Management af ACNielsen
Bag om Consumer-Centric Category Management

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471703594
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 29. december 2005
  • Størrelse:
  • 163x239x32 mm.
  • Vægt:
  • 654 g.
  • 8-11 hverdage.
  • 9. december 2024

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Consumer-Centric Category Management

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.

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