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Consumers in Context - Gordon Foxall - Bog

- The BPM Research Program

af Gordon Foxall

indgår i Routledge Revivals serien

Consumers in Context af Gordon Foxall
Bag om Consumers in Context

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138962897
  • Indbinding:
  • Hardback
  • Sideantal:
  • 552
  • Udgivet:
  • 1. september 2015
  • Størrelse:
  • 138x216x32 mm.
  • Vægt:
  • 793 g.
  • 2-3 uger.
  • 22. januar 2025
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Beskrivelse af Consumers in Context

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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