Udvidet returret til d. 31. januar 2025

Contemporary Product Development: A Focus on Innovation - Keith Edmund Ferguson - Bog

Bag om Contemporary Product Development: A Focus on Innovation

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516576043
  • Indbinding:
  • Hardback
  • Sideantal:
  • 442
  • Udgivet:
  • 15. november 2019
  • Størrelse:
  • 203x25x254 mm.
  • Vægt:
  • 1116 g.
  • 2-3 uger.
  • 17. december 2024
På lager
Forlænget returret til d. 31. januar 2025

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Contemporary Product Development: A Focus on Innovation

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit

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