Creating and Managing Superior Customer Value

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Hardback
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1.620,95 kr.

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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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Sprog:
Engelsk

ISBN:
9781848551725

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
352

Udgivet:
1. november 2008

Størrelse:
162x235x41 mm.

Vægt:
846 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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1.570,95 kr.

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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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Business og læring > Marketing

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