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Customer Relationship Management - Federico Rajola - Bog

- Organizational and Technological Perspectives

Bag om Customer Relationship Management

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783540440017
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 19. marts 2003
  • Udgave:
  • 2003
  • Størrelse:
  • 155x235x12 mm.
  • Vægt:
  • 980 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Customer Relationship Management

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

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