Name: Customer Relationship Management Systems Handbook
Price: 1174.95 DKK
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Author: Duane E. Sharp
ISBN: 9780849311437

Customer Relationship Management Systems Handbook af Duane E. Sharp

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Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

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Sprog:
Engelsk

ISBN:
9780849311437

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
264

Udgivet:
19. juli 2002

Størrelse:
178x254x19 mm.

Vægt:
570 g.

Leveringstid: Ukendt - mangler pt..

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Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

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