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Customer Visits: Building a Better Market Focus - Edward F. McQuarrie - Bog

- Building a Better Market Focus

Bag om Customer Visits: Building a Better Market Focus

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765622242
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 15. august 2008
  • Udgave:
  • 3
  • Størrelse:
  • 152x229x18 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 12. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Customer Visits: Building a Better Market Focus

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

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