Data Mining and Business Intelligence - Gaurav - Bog

Business is the act of doing something productive to serve someone's
needs, and thus earn a living, and make the world a better place. Business
activities are recorded on paper or using electronic media, and then these
records become data. There is more data from customers' responses and
on the industry as a whole. All this data can be analyzed and mined using
special tools and techniques to generate patterns and intelligence, which
reflect how the business is functioning. These ideas can then be fed back
into the business so that it can evolve to become more effective and efficient
in serving customer needs.