Name: Digital Luxury
Price: 588.95 DKK
Availability: InStock
Author: Wided Batat
ISBN: 9781526458940

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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Sprog:
Engelsk

ISBN:
9781526458940

Forlag:
SAGE Publications Ltd

Indbinding:
Paperback

Sideantal:
280

Udgivet:
27. maj 2019

Størrelse:
242x172x15 mm.

Vægt:
478 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 12. december 2024

Forlænget returret til d. 31. januar 2025

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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Business og læring > Marketing

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