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Digital Marketing Strategies for Fashion and Luxury Brands - Wilson Ozuem - Bog

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Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522526971
  • Indbinding:
  • Hardback
  • Sideantal:
  • 460
  • Udgivet:
  • 31. oktober 2017
  • Størrelse:
  • 441x291x35 mm.
  • Vægt:
  • 1524 g.
  • 8-11 hverdage.
  • 12. december 2024
Forlænget returret til d. 31. januar 2025

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  • BLACK FRIDAY
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Digital Marketing Strategies for Fashion and Luxury Brands

Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.

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