Name: Digital Marketing Strategies for Value Co-creation
Price: 1199.95 DKK
Availability: InStock
Author: Wilson Ozuem
ISBN: 9783030944438

Digital Marketing Strategies for Value Co-creation af Wilson Ozuem

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1.199,95 kr.

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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

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Sprog:
Engelsk

ISBN:
9783030944438

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
248

Udgivet:
22. marts 2022

Udgave:
12022

Størrelse:
148x210x0 mm.

Vægt:
478 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

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