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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels - Katja Wagner - Bog

- Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Bag om Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658351496
  • Indbinding:
  • Paperback
  • Sideantal:
  • 243
  • Udgivet:
  • 7. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 351 g.
  • 2-3 uger.
  • 20. november 2024
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  • BLACK NOVEMBER

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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

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