Name: Dynamics of Mass Communication: Media in Transition
Price: 731.95 DKK
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Author: Joseph Dominick
ISBN: 9780071318266

Dynamics of Mass Communication: Media in Transition af Joseph Dominick

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Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

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Sprog:
Engelsk

ISBN:
9780071318266

Forlag:
McGraw-Hill Education - Europe

Indbinding:
Paperback

Sideantal:
512

Udgivet:
16. april 2012

Udgave:
12

Størrelse:
218x275x19 mm.

Vægt:
1012 g.

Leveringstid: Ukendt - mangler pt..

Forlænget returret til d. 31. januar 2025

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Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.

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