Name: Emotion and Reason in Consumer Behavior
Price: 1571.95 DKK
Availability: InStock
Author: Arjun Chaudhuri
ISBN: 9780750679763

Emotion and Reason in Consumer Behavior af Arjun Chaudhuri

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1.571,95 kr.

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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Sprog:
Engelsk

ISBN:
9780750679763

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
182

Udgivet:
9. Januar 2006

Størrelse:
160x236x18 mm.

Vægt:
454 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. Juli 2024

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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