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Employer Branding for Competitive Advantage - Bog

Bag om Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367651008
  • Indbinding:
  • Paperback
  • Sideantal:
  • 204
  • Udgivet:
  • 4. oktober 2024
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 410 g.
  • 2-4 uger.
  • 21. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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