Name: Endorsements in Advertising
Price: 547.95 DKK
Availability: InStock
Author: Kerry Segrave
ISBN: 9780786420438

Endorsements in Advertising af Kerry Segrave

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Paperback
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547,95 kr.

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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

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Sprog:
Engelsk

ISBN:
9780786420438

Forlag:
McFarland & Co Inc

Indbinding:
Paperback

Sideantal:
239

Udgivet:
5. april 2005

Størrelse:
152x229x12 mm.

Vægt:
318 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 12. december 2024

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Forlænget returret til d. 31. januar 2025

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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

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Business og læring > Marketing

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