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Evaluating Public Communication - Jim Macnamara - Bog

- Exploring New Models, Standards, and Best Practice

Bag om Evaluating Public Communication

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138228573
  • Indbinding:
  • Hardback
  • Sideantal:
  • 392
  • Udgivet:
  • 6. september 2017
  • Størrelse:
  • 241x164x27 mm.
  • Vægt:
  • 742 g.
  • 8-11 hverdage.
  • 6. marts 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Evaluating Public Communication

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Brugerbedømmelser af Evaluating Public Communication



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