Expanding Disciplinary Space: On the Potential of Critical Marketing

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456,95 kr.

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This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.

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Sprog:
Engelsk

ISBN:
9781032925639

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
242

Udgivet:
14. oktober 2024

Størrelse:
174x246x0 mm.

Vægt:
444 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

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Forlænget returret til d. 31. januar 2025

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This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.

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