Bøger af Alexander Franco

The proliferation of Chinese products around the world is a phenomenon that merits academic inquiry as to consumer receptivity in respective nations. The purpose of this study was to assess such receptivity in the Kingdom of Thailand where substantive research on this subject has been lacking. Specifically, the perception factors of country-of-origin, consumer nationalism, price sensitivity, product quality, and product type purchased as per demographic variables were examined. The inquiry also looked at differentials between Chinese Thais and non-Chinese Thais regarding purchase of goods made or assembled in China. Hypotheses were tested for consistency in this study¿s presentation due to the variability of statistical significance found in the literature review regarding the factors under examination. The study found there were statistically significant differences between Thai purchasers and non-purchasers of Chinese products regarding the factors of consumer nationalism, price sensitivity, and perception of quality. It also found mixed results regarding Chinese product types purchased by demographic groups as well as mixed differentials between Chinese and non-Chinese Thais.

Kluckhohn-Strodtbeck¿s value orientation method (VOM) is a micro dimensional tool utilized to determine cultural orientations within and between groups consisting of a multicultural composition. This study examined the five orientations of VOM: Relationship to Others, Relationship to Nature, Time (temporal focus of human life), Activity (modality of human activity), and Human Nature (what constitutes human nature). The inferential sample tested consisted of 215 students in an English-medium language program at an international university in Bangkok, Thailand. The variables of ethnicity (non-Chinese Thai, Chinese Thais, and foreign students) were tested along with the demographic variables of gender, age, and prior enrollment in an international high school or international college with ethnic/national diversity within the student population and faculty. The results indicated significant differences between non-Chinese Thais and foreign students as well significant differences between non-Chinese Thais and Chinese Thais. Since VOM is a micro dimensional tool designed to study within or between specific groups, its application can be utilized for pedagogical and other considerations.

This is a historical and sociological study addressing the development and implementation of the political manifestation of caudillismo in Cuba, from the country¿s inception as a republic in 1902 until the advent of revolution in the 1950s. This study argues that it was the accelerating and exhaustive waves of political instability caused by caudillismo ¿ and not socio-economic inequities ¿ that brought about the Castro revolution. Ironically, the predominance of caudillismo in Cuban culture eventually allowed Fidel Castro to become the ultimate caudillo in that country¿s history.

The primary objective of this study was to explore the relationships between two work-related factors (person-environment fit and job security) and organizational commitment among Millennial employees. Moreover, the study investigated the moderating role of job satisfaction and its influence on those relationships. A cross-sectional survey was distributed to Millennial employees across thirteen companies located in Bangkok (Thailand) and a total of 400 responses were obtained.This study recommends that managers focus on the improvement of each studied work-related factor. A balance must be maintained among all of them to generate a greater commitment by Millennial employees. The study¿s results are compared with previous findings and recommendations for further research are provided.