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Bøger af Alexander Frass
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- With a Particular Focus on the Influences of Cultural Determinants
807,95 kr. This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
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- 807,95 kr.