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Bøger af Chip Heath

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  • - The art and science of communicating numbers
    af Chip Heath
    145,95 kr.

    A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.__________How many hours' worth of songs are on your Spotify Wrapped this year?How much is your commute time really worth?How do you work out how likely you are to get Covid based on the official statistics?How do your viewing hours track against the most popular shows on Netflix?Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.

  • - Why Some Ideas Survive and Others Die
    af Dan Heath & Chip Heath
    119,95 kr.

    NEW YORK TIMES BESTSELLER *; The instant classic aboutwhy some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the';fake news' era. Mark Twain once observed, ';A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them ';stick.' InMade to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.Along the way, we discover that sticky messages of all kindsfrom the infamous ';kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits. Made to Stickwill transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny,Made to Stickshows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath'sSwitch.

  • - Why Certain Experiences Have Extraordinary Impact
    af Dan Heath & Chip Heath
    97,95 - 165,95 kr.

    What if a teacher could design a lesson that he knew students would remember twenty years later? We all have defining moments in our lives - meaningful experiences that stand out in our memory. In this book, the authors ask: why leave our most meaningful, memorable moments to chance when we can create them?

  • - How to Make Better Decisions
    af Chip Heath
    115,95 kr.

    Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

  • - The Art and Science of Communicating Numbers
    af Chip Heath & Karla Starr
    155,95 - 235,95 kr.

  • af Chip Heath
    132,95 kr.

    This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.

  • af Dan Heath & Chip Heath
    317,95 kr.

  • af Chip Heath
    317,95 kr.

    Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.  Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course?  Decisive is the Heath brothers' most powerful-and important-book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

  • af Chip Heath
    182,95 kr.

  • - Why Certain Experiences Have Extraordinary Impact
    af Dan Heath & Chip Heath
    294,95 kr.

    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why ';we feel most comfortable when things are certain, but we feel most alive when they're not.' And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luckbut why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

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