Bøger af David J. Morris

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including:¿ Creating your own Specific Brand Image (SBI)¿ Developing a flexible business that can evolve with industry trends¿ Using holistic branding to maximize your customer experience¿ Crafting a business that is unique with uncompromising quality¿ Creative ways to differentiate your coffee house¿ Barista hiring tips to ensure an engaging culture¿ Techniques to keep your staff motivated¿ Today's coffee house design trends¿ The role of the professional barista¿ Creating your own business plan¿ Weekly Playbook to increase ticket averages

"Conveys the mysteries of trauma in a way that is unsurpassed in the literature . . . This is the most important book on the subject to come out in this century." -Times Literary Supplement "Compulsively readable." -Los Angeles Times Post-traumatic stress disorder haunts America today, its reach extending far beyond the armed forces to touch the lives of millions of us. In The Evil Hours, David J. Morris shares stories of people living with PTSD-including himself-and investigates the rich scientific, literary, and cultural history of the condition. The result is a humane, unforgettable book that has been hailed as a literary triumph, and an indispensable account of an illness."[The Evil Hours] reminded me why I wanted to be a writer in the first place . . . Communicate[s] the reality of PTSD, both to those who live with it and those who never have." -David Brooks, New York Times "Engaging . . . Timely . . . A fascinating and well-researched narrative." -Chicago Tribune "This is the book we've always needed . . . A work that empowers and connects people like never before. Anyone who has been touched by PTSD would benefit greatly from this book." -Foreign Policy