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Bøger af Giovanna Pegan

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  • - The Country of Origin Effect on Decision-Making in Practice
    af Donata Vianelli, Giovanna Pegan & Patrizia de Luca
    577,95 - 821,95 kr.

    Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

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