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A history of consumer capitalism in Brazil that is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. The book tells how a new economic outlook took hold in the twentieth century, a time when the US became Brazil's most important trading partner and the tastemaker of its better-heeled citizens.
An analysis of the emergence of a distinct political culture in the state of Sao Paulo, Brazil, during the first three decades of the twentieth century.
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